Email Marketing Australia


Hilltop-Mail - Email Marketing Australia Feature List

professional looking HTML emails

Create / Edit Emails
Create professional looking HTML emails with ease. Personalise, add content, insert your images and then target your customers based on their profiles. Emails can be duplicated with ease for re-use and stored in customisable email folders. You can watch the Product Tour for a demonstration


attention grabbing email Newsletters or ebrochures

Click & Replace Wizard
Creation of attention grabbing email Newsletters or ebrochures has never been easier with Hilltop-Mail's unique "Click & Replace" template wizard. Choose from an array of designer templates and simply click & replace content and images as required. Plain Text versions are automatically created increasing your message deliverability.


customise email design

Custom Email Design Flexibility
Create a new campaign from scratch or upload a previously used email design. Our advanced editor allows you to customise email design with ease. You can easily toggle between your HTML and plain text option ensuring that you maximize your email message delivery.


Online Email Marketing File Manager

File Manager
Upload images, PDFs, movie files or word documents with Hilltop-Mail's File Manager. Images are automatically optimized for web along with the ability to link to larger versions that can be blown up full size.

PDFs and word documents can be easily linked to words or images allowing recipients to download very easily. All downloaded files are tracked allowing you to view which images were enlarged or PDFs that were viewed.


email marketing campaigns

Email Folders
Create unlimited emails and store in multiple emails folders allowing you to easily archive newsletters, special promotions, product updates and surveys. Once you have designed a initila template with your Branding and logo's you can reuse it and just change the next content. Your customers will like the consistant look and feel of your email marketing campaigns.


Personalise email campaigns

Emails can be personalised by inserting any database variable (first and last name, items purchase etc ) into the body of the email, subject and from lines. This means that you can greet customers by their first name and even tell them exactly what their last purchase was, all within seconds.


web registration forms within emails

Viral Marketing
Increase your campaign response by inserting a 'Send to a Friend' link. This is a great way to allow recipients to send your email to friends who might also be interested. You can also link your web registration forms within emails allowing new recipients to register for email Newsletters or to enquire about your products and services.


Email Campaign and Email blast

Social Media
You can have your messages provide social updates on your twitter, facebook and linkedin account when sending your messages. These can be sent instantly with the message or at a later scheduled time to maximise your marketing strategy. With the built-in social media icons, you can add facebook "Likes' to your messages to increase traffic and market visibility.


Email Campaign and Email blast

Send Campaigns
Simply select your email campaign, choose your database and hit send! Your email is efficiently delivered at high speed through specialised email delivery servers. You can even schedule a series of campaigns to go out at specific intervals with reports being provided on the successful execution of each send or Email blast.


Targetted Email Marketing

Advanced Search Tools Help You Target Customers
Hilltop-Mail's search functions allow you to send to your entire database, to new subscribers only or subscribers who haven't yet received certain information.

You can also send to customers based on profiles, such as all customers who live on the coast and purchased within a month or to all double opt in recipients only.


Schedule Email Sends

Schedule Sends
Emails can be scheduled for sending at any point in the future. Simply select the time you'd like the email sent and a report is delivered to you upon successful delivery of your email campaign. You could set this up so that once you have written a series of monthly email Newsletters, each email marketing campaign can be scheduled to be sent to your customers on a certain day for the next six months or more!


Online Database Management

Database Management
Managing your contacts has never been this easy. You can easily upload contact lists and create web forms to build databases from online sources. You can search contact lists and segment creating new databases based on search variables. Un-subscribers are automatically managed inline with Spam Compliance 'Best Practice'.


Create Online Databases for Email Marketing

Create Databases
You can create a database in seconds by uploading an Excel (csv) spreadsheet with your address book details. You can choose to preset the database fields or simply create your database based exactly on your Excel file. Database information can also be manually entered one at a time.

You can create unlimited databases all within specific database folders ensuring easy management of contact lists.


Online Registration Forms

Registration Forms
Build your databases from website forms. Each database you create automatically creates web registration forms that can be used on websites, within emails or on Desktop computers as a quick and easy method of inputting data. Forms can be easily branded with logos, images and background colours. Web Forms are the ideal way to build customer lists through email newsletter registration, contact us & enquiry forms and online surveys.


Trigger Based Email Marketing

Trigger Based Emails
Automated email marketing responses can be set up creating a closed loop sales process. When customers enquire for information, sign up for a email newsletter, or request information specific to a product, automated email brochures can be triggered. Reports are provided enabling you to view actions/responses to these emails.


CRM Functionality for Email, Marketing

CRM Functionality
(Detailed Customer Contact Details)

Hilltop-Mail's new customer contact history functionality allows you to view all customer contact history whether by email, phone, or meeting. You can also track per database member, which emails have been sent and what activity has taken place from each campaign.


online Customer Database

Customer Detail Updates
Each campaign you send out can include a Profile Update function allowing your database of contacts to update their personal profile. You can even hide specific information that is for company use only (i.e., profiling as a VIP customer). Statistical reports allow you to see update profile activity per campaign.

This is also a great way to begin profiling your database if you only have an email address to start with.


Manage subscribers and un-subscribers

Manage Un-subscribers
Recipients can unsubscribe from your database simply by entering their email address and choosing to remove themselves. You are provided with reporting detailing un-subscribers and they are automatically placed into an unsubscribe folder allowing easy management.

Previously un-subscribed contacts are also flagged and blocked when trying to re upload from new spreadsheets or other database systems providing peace of mind that you won't carelessly resend information to previously un-subscribed members.


Bounce Management for Email Marketing Campaign

Manage Bounced (Undelivered) Emails
Hilltop-Mail provides easy Bounce management alerting you to individual email that were unable to be delivered. Bounces are flagged as Permanent or Temporary based on reasons for non delivery. You can easily update the correct email address and resend to temporary and full mail boxes.


Email Campaign Marketing Reports

Hilltop-Mail provides comprehensive 3D pie chart reporting on all aspects of sent campaigns. Understand your customer's actions provides insight in order to improve your marketing effectiveness.


Email Campaign Statistical Results

Statistical Results
Reports provide detailed information on the following from each email sent:

  • Number of emails received
  • Number of email opened
  • Percentage of HTML to Plain text
  • Links clicked (Unique vs. Total)
  • Who actually clicked links
  • Click through rate as %
  • Forward to Friend Activity
  • Un-subscribers and bounced emails
  • Number of profile updates

All statistical data can be downloaded into usable reports.

Reports also detail total number of emails sent, number of databases, total number of new subscribers since last period and total number of un-subscribers.


Online Surveys, Reports and Forms

Online Surveys
Online surveys can be created within minutes. Survey forms can be customised with your branding and sent out in emails with all responses automatically uploaded into your survey database, allowing you to easily review survey results instantly.

Reports are also delivered with survey results in addition to auto thank you emails being sent to all participants. Data can be extracted into Excel spreadsheets for further processing.


Email Account Users

Hilltop-Mail's administration section enables you to:

  • Add sub users with their own login
  • Restrict access to specific areas such as databases or campaign creation
  • View history of account usage
  • Manage billing and account

Email Marketing Training

Help & Support
Hilltop-Mail's Help includes:

  • Training Wizards that walk and talk you through the main system features within 5 minutes allowing you to create a database, send an email and check your results.
  • Live support
  • User Guides (online and PDF)
  • FAQ's
  • Glossary
  • Post a Question - instant response
  • Support for Email Marketing in Australia in local time zone (GMT +10)

Spam Act Compliance

Spam Act Compliance
Hilltop-Mail has a number of inbuilt features to make Spam Compliance simple and manageable.

  • Consent - Confirm individuals' consent with double opt-in functionality
  • Identify - A facility to ensure accurate sender information is included at the bottom of all emails
  • Unsubscribe - Automatic unsubscribe facility provides you with reports and methods to maintain clean lists even when managing on and offline databases